Hash
2a611d8c077b98e449e5baace5bb7d8f
Name
Avenir Next LT Pro Ultralight
Title
AvenirNextLTPro-Ultralight
Version
1.000;PS 001.001;hotconv 1.0.56
UniqID
AvenirNextLTPro-Ultralight
Trademark
Avenir is a trademark of Linotype GmbH registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions.
Copyright
Copyright 2004 - 2007 Linotype GmbH, www.linotype.com. All rights reserved.
Explanation
Adrian Frutiger designed Avenir in 1988, after years of having an interest in sans serif typefaces. In an interview with Linotype, he said he felt an obligation to design a linear sans in the tradition of Erbar and Futura, but to also make use of the experience and stylistic developments of the twentieth century. The word Avenir means 'future' in French and hints that the typeface owes some of its interpretation to Futura. But unlike Futura, Avenir is not purely geometric; it has vertical strokes that are thicker than the horizontals, an o that is not a perfect circle, and shortened ascenders. These nuances aid in legibility and give Avenir a harmonious and sensible appearance for both texts and headlines. In 2004 Adrian Frutiger and the type director of Linotype GmbH Akira Kobayashi reworked the Avenir and created the Avenir Next for the Platinum Collection. It includes new small caps, newly designed true italics, and a complete new range of weights. Avenir Next is a versatile sans serif family, ready for large and complex projects from books to signage to advertising.
