License
This font software is the property of Monotype Imaging Inc., or one of its affiliated entities (collectively, Monotype) and its use by you is covered under the terms of a license agreement. You have obtained this font software either directly from Monotype or together with software distributed by one of the licensees of Monotype. This software is a valuable asset of Monotype. Unless you have entered into a specific license agreement granting you additional rights, your use of this software is limited by the terms of the actual license agreement you have entered into with Monotype. You may not copy or distribute this software. If you have any questions concerning your rights you should review the license agreement you received with the software. You can learn more about Monotype by clicking here: www.monotype.com.
Explanation
Every single glyph of Helvetica has been redrawn and redesigned for this expansive new edition which preserves the typeface's Swiss mantra of clarity, simplicity and neutrality, while updating it for the demands of contemporary design and branding. Helvetica Now comprises 48 fonts, consisting of three distinct optical sizes: Micro, Text and Display. Each one has been carefully tailored to the demands of its size. The larger Display versions are drawn to show off the subtlety of Helvetica and spaced with headlines in mind, while the Text sizes focus on legibility, using robust strokes and comfortably loose spaces. The Micro sizes address an issue Helvetica has long faced that of being 'micro type challenged'. In the past, the typeface struggled to be legible at tiny sizes because of its compactness and closed apertures. Helvetica Now's Micro designs are simplified and exaggerated to maintain the impression of Helvetica in tiny type, and their spacing is loose, providing remarkable legibility at microscopic sizes and in low-res environments. There's also an extensive set of alternates, which allow designers the opportunity to experiment with and adapt Helvetica's tone of voice. This includes a hooked version of the lowercase l (addressing a common complaint that the capital I and lowercase l are indistinguishable) as well as a rounded G, and a straight-legged R, a single storey a and a lowercase u without a trailing serif. In the past, designers had to nudge, trim and contort the design to create stylish display-type lockups with Helvetica. Helvetica Now Display was designed and spaced with those modifications in mindsaving effort and providing more consistent (and more stylish) results. Helvetica is the gold standard, says Monotype Type Director Charles Nix. To use it is to claim that you are the ultimate expression of whatever your brand aspires to be. Its blankness is its power. Project Originators: Otmar Hoefer, Jrg Schweinsberg, Jrgen Siebert, Erik Spiekermann Designers: Jim Ford, Steve Matteson, Charles Nix, Tom Rickner, Alexander Roth, Juan Villanueva, Jan Hendrik Weber, Terrance Weinzierl Production Team: Thomas Caldwell, Deb Gonet, Mary Hanson, Henning Krause, Karl Leuthold, Olli Meier, Marianna Paszkowska, Inka Strotmann, Roger Waindle, Sue Waksmonski Marketing Team: Amy Aylward, Melissa Centrella, Bill Davis, Ana De Jesus, James Fooks-Bale, Nicole Hastings, Bernhard Hofmacher, Katie Hogan, James Minior, Rebecca Price, Bernhard Prger, Andy Rodger, Alexandra Schwarzwald, Aisra Shervani, Carl Unger, Gretchen Walker
