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HaettenschweilerW01-Regular

1.1

This font software is the valuable property of Ascender Corporation and/or its suppliers and its use by you is covered under the terms of a license agreement. This font software is licensed to you by Ascender Corporation for your personal or business use on up to five personal computers. You may not use this font software on more than five personal computers unless you have obtained a license from Ascender to do so. Except as specifically permitted by the license, you may not copy this font software.If you have any questions, please review the license agreement you received with this font software, and/or contact Ascender Corporation. Contact Information:Ascender CorporationWeb http://www.ascendercorp.com/

HaettenschweilerW01-Regular

Data by Eraman Ltd., and The Monotype Corporation 1995. Microsoft Corporation. All rights reserved.

Ascender Corporation

Data by Eraman Ltd., and Monotype Typography Inc. 1995. Microsoft Corporation. All rights reserved.

Haettenschweiler derives from a more condensed typeface, called Schmalfette Grotesk, first shown in the early 1960s in a splendid book called Lettera by Walter Haettenschweiler and Armin Haab. Schmalfette Grotesk was a very condensed, very bold alphabet of all capitals schmalfette means bold condensed in German, and grotesk indicates it is without serifs.It was immediately picked up by designers at Paris Match who cut up pictures of it to make headlines. Soon everybody wanted it. In due course, extra-bold extra-condensed faces for families like Helvetica began to appear, looking remarkably like the original Schmalfette. Photoscript had made a lowercase version quite early on. Later, they made a less condensed version and called it Haettenschweiler Extended as a tribute to a designer whose idea so greatly affected the graphic scene in the second half of the century. Use this distinguished face in large sizes for headlines.